“With this collection, H&M HOME has offered me the opportunity to spread a joyful palette of colours on an international scale”, says India Mahdavi.
Key pieces in the exclusive collection include a variety of alluring ceramics, such as iconic plates, serving bowls and vases,
exquisite textiles in natural materials, in the form of cushions, a blanket and a large rug, and is developed from a craftmanship perspective, putting the artisanal know how in focus. “I designed this collection by first identifying European manufacturers
among the H&M HOME suppliers and with whom there was an understanding of common values.”
With gradient colour plays, bright hues, and out-of-focus graphics, India Mahdavi was inspired by the blinding colours you see when you close your eyes in front of the sun. This collection was conceived like a wind of optimism in a world of uncertainty.