RedValentino Sloane Street
London
2016

Client : REDValentino

‘The space established itself through a concept and elements of identity allowing to free themselves from a function: to imagine a world that belongs to the REDValentino girl evoking her desire to dream. It was essential for everything, from floor to ceiling, to convey the substance of fun somewhere in between reality and fiction, function and dreams.’ In this store, illusion prevails in a multidimensional space with the integration of a tender, surrealist pink and a dreamlike stream of mirrors. The brass and enamelled ceramic, the Charlotte armchairs and the Rubik and Lolita display stands will ravish your senses.

photo © Courtesy of REDValentino

Award : Best Single Brand Store / FRAME Awards 2018